Clarifying a new technology brand

Overview

Syndeca, a product of the Synapse Group, is a hosted digital marketing and mobile commerce platform. The product allows traditional print publishers to reach a broader audience through multiple channels by creating engaging content on a variety of platforms. The ultimate goal is to funnel sales.

Our challenge was to create a brand that could speak to audiences across a wide variety of brands, from fashion to electronics. We also needed to ensure the complexity of the technology didn't get in the way of the message. Simple illustrations and a friendly style allowed the website to tell the story. View the site