Farm to fork at its best

Overview

This San Francisco-based catering company strives to use only natural organic foods and slow cooking techniques to create New American cuisine. Their sister company, Split Pea Seduction, is a take-out joint that also only uses seasonal ingredients purchased directly from small farms.

Execution

We developed the brand identity for both operations. The identity, website, packaging and collateral we created was simple and cohesive, with an organic design style that elevates the brand while giving them an approachable quality that reflects the owner’s personality.

Results

We created a brand identity that showcased both companies’ love of food. The look and feel for Split Pea Seduction had to be honest and real to align with their simple, straightforward culinary approach. At the same time, the Jersey Tomatoes brand needed to be a bit more refined to connect to the audiences in the catering market. Both identities, websites, packaging and collateral featured a strong use of brand colors, bold text and rustic textures to support the company's aesthetic through and through.